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The Hundreds is a 2-part project that houses a Classic Californian
Streetwear brand and media platform dedicated to Global Street Culture.
Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds)
in 2003, the Los Angeles-based company incorporates their trademark
attitude and personal perspective on street subculture, with an emphasis
on people over product. The Hundreds clothing encompasses T-shirts,
denim, wovens, fleece, headwear, and outerwear. Much of the brand
narrative is told through collaborations, with partners like Disney,
adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with
flagship locations in L.A.¹s Fairfax District (est. 2007), San
Francisco¹s Union Square (est. 2008), and SoHo, New York (est. 2010).
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